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Transcript of Ethos, Pathos, Logos, & Kairos

PATHOS
The Rhetorical Triangle
Ethos, Pathos, Logos, & Kairos
Identifying The
ELEMENTS
With the use of these appeals, the audience is captivated and the message the creator is trying to convey is easily portrayed.
Ethos
Personal branding
Confidence in delivery
Cites credible sources
Logos
Structure of speech (intro, body, conclusion)
References to studies, statistics, case studies, etc
Comparisons, analogies, and metaphors
Kairos
Appropriate tone and structure for intended audience
Timeliness of argument
Pathos
Stories
Inspirational quotes
Vivid language
LOGOS
KAIROS
While logos and ethos appeal to the audience's logic, pathos is the emotional appeal in a piece of writing or how well the author appeals to the audience's emotions. Writers use anecdotes and analogies as well as tone and style to invoke an emotional appeal from the audience. Through emotional appeal, the writer can help the audience grasp an argument's significance.

Greek for "character"
ETHOS
The writer can develop pathos through tone and diction as well as figurative language.
Appeal to credibility
Refers to trustworthiness/credibility of speaker
Conveyed through tone and style
Impact is usually called "ethical appeal" or "appeal from credibility"
Example: advertising relying on doctors' statements
Greek philosopher, Aristotle, divided the appeals of persuasion into three categories. These three are used to justify your ideas to your audience and to create a strong argument in writing.
Greek for "suffering" or "experience"
Greek for "word"
Appeals to logic, and the effectiveness of the supporting evidence
Persuade audience by using reasonable claims and offering proof of those claims
Greek for "Time" or "Moment"
Refers to "timeliness" of an argument
Appropriate tone and structure at the right time

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