Advertisement Advantages And Disadvantages Essay Sample

IELTS Writing Task 2 Sample 58 - Advertising encourages us to buy things that we really do not need

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IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.

Which viewpoint do you agree with?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Model Answer 1:
The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service. We need it so we can make good decisions when we go shopping. Advertising tells us when new and improved products become available and lets us know which ones have the best price.

Through advertisements, we learn about new products. For example, many grocery stores now sell prepackaged lunches. These are very convenient for busy parents. They can give these lunches to their children to take to school. Busy parents don’t have time to look at every item on the store shelf, so without advertisements, they might not know about such a convenient new product.

Even products we are familiar with may be improved, and advertising lets us know about this. Most people use cell phones, but new types of cell phone service become available all the time. There are different plans that give you more hours to talk on the phone, you can send text messages and photos, and next week probably some even newer type of service will be available. By watching advertisements on TV it is easy to find out about new improvements to all kinds of products.

Advertisements keep us informed about prices. Prices change all the time, but everyone can look at the ads in the newspaper and see what the latest prices are. Advertisements also inform us about sales. In fact, some people buy the newspaper only in order to check the prices and plan their weekly shopping.

Advertisements improve our lives by keeping us informed about the latest products developments and the best prices. Advertisements serve a useful purpose.


(This model answer has been prepared by the site developer. However, please note that this is just one example out of many possible answers.)

Alternative Answer 2:  
I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.

I do not like jewellery. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or earrings. From my point of view, these kinds of advertising contaminate people's minds. In this case, you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy.

From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your travelling more comfortable and sports goods that make your life healthier may help you to improve your life.

Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vacation to Japan for a week. Is not it awesome? We like travelling. So now we are planning to find out more about it and, maybe, make reservations. I believe that, without advertisements, we would be unaware about plenty of opportunities that may make our life happier, easier and less stressful.

My point is that every person has his own scale of values. So if he is vegetarian he will consider an ad about meat products useless for him.

(This model answer has been prepared by the site developer. However, please note that this is just one example out of many possible answers.)

Sample Answer 3:
In a literal sense, Advertising is an art of showcasing a product to its future consumers. When a company or a person advertise a product he is conveying how the product would benefit the consumer with its unique and best features. Since the Inception of consumer markets merchants have been using Advertising and marketing to sell their product and increase their reach to maximum consumers. I am in absolute discord with the statement that Advertising insists people to buy things they do not need. In my view, Advertising is a key tool in the market mechanism and can benefit customers and ultimately merchants in several ways like spreading awareness, increasing competition, discourage monopoly and help the overall economy.

Advertising has helped and is continuing to help spread the right information and makes a consumer cognizant of what is available in the market. It helps drive the competition upwards benefitting the end customer by getting varied options to choose. For example, when 'Colgate' came in the market as the first toothpaste, consumers did not have any other option other than Colgate until other companies like 'Close-up' started advertising their product. This resulted in a boost in the competition which ultimately slashed the prices of the product. Thus, Advertising plays a very important role in engaging the end customer such that the buyer gets the best worth of what he is spending. While a consumer is the end target and beneficiary of any product produced by a merchant, a consumer is also the best judge of the decisions he takes in terms of what he wants to buy. In my opinion, it is inappropriate to blame the advertising for an increased consumer spending. To curb the unnecessary spending both people and government have to work collectively. People need to be wary of their spending and pay heed to their finances by managing them smartly. A government can play its part in authorising and monitoring the right contents to be published to the public. Hence, right and smart advertising can help a nation and its population in great ways by exploiting the benefits of advertising.

To draw the conclusion, barring a few disadvantages Advertising can be used as a tool to enhance the growth of an economy by increasing the spending, bringing the right products to the consumer, boosting the competition. Even Government can use smart adverts to make people aware of managing their finances and increase financial literacy. All in all, I would recommend healthier advertising to benefit the consumer, merchant and ultimately the world economy.

(Submitted by Deep Kagda)

Sample Answer 4:
I agree with the viewpoint that “advertising anchorages us to buy things that we really do not need.” Another word for advertisement is ‘a tool of marketing strategy’. To introduce their product or services or to promote their product or services this advertisement will highly useful.

If we have never seen an advertisement of a product and first time see that product in the market, we never want to buy. That is, we do not like to just try. If we have already seen that product in the advertisement, we may want to buy it and see how it works. That is by seeing an advertisement over and over again, we indirectly become familiar with that product before we buy and use it. To make us familiar with the products, the product owners make sure we watch their  advertisements again and again.    

In the advertisement, they show only the advantages of the product. That is an advantage for the marketers, but a disadvantage for the customers. While the marketing people encourage us to buy the things, we need to identify its disadvantages only after experiencing the product or services.  

Some products are really essential for our life while some are not at all essential. Sometimes we purchase products that are optional for us. We may experience a new detergent powder since it was telecasted several times.  This is the insisting part of advertisements on customers’ mind.

Each customer is different. All are not same. Same product will not convince all the public. Some products target children, kinder joy, chocolates, toys, cartoon products and etc. Even though parents know that a product is not good for their children, but they are insisted in buying the product by the children. Children get attracted to a product after  they see the advertisement on television. Finally, I would conclude, that advertising encourages us to buy things that we really do not need.               

(Submitted by Niro Devi)

Sample Answer 5:
Promotion of new products is appealing to customers. People watch them in electronic media and in newspapers and feel that it will be useful for their needs. On the other hand, we often waste our money and time after observing fascinating advertisement. In my opinion, it is useful for market trends. The advertisement has multidimensional impacts on economics and society, its benefits overweight disadvantages.

Most of the people do not like the monotonous life. They keep on changing their surroundings and personality. The requirement of humans changes with their ages. The advertisement is the method to introduce new products to people. Every person is busy in his day to day routine and they do not have enough time to wonder in shops and malls. Moreover through different media, one can see his favourite models in a good mood for describing the advantages of products.

Few media heads do not keep an eye over the validity of the information given in the description of promotion. Young people like their heroes like mentors and follow their footprints. In third world countries, health hazard products like cigarette are being advertised.  As a result, man will buy the things which he does not need currently.  These new purchase will be made at the cost of many other useful objects which he may be requiring actually.

In conclusion, advertisements are very useful for boosting the economy and it helps people to seek accurate products. A government should maintain the standard of promoting the products and injurious things must be banned on media.

(Submitted by - Rizwan Chattha)

IELTS advantages and disadvantages questions normally give you a statement and ask you to comment on the advantages and disadvantages of that statement.

The problem is that there are 3 different types of advantages and disadvantages essay and they each require a different approach. If you answer them in a different way then you risk losing lots of easy marks.

This lesson will look at each of the three question types and suggest a standard sentence-by-sentence structure for each of them.  There will also be samples answers for each of the three questions to help you compare and understand the three approaches.

Question 1

In some countries young people are encouraged to work or travel for a year between finishing high school and starting university studies.

Discuss the advantages and disadvantages for young people who decided to do this.

Question 2

Some experts believe that it is better for children to begin learning a foreign language at primary schools rather than secondary school.

Do the advantages of this outweigh the disadvantages?

Question 3

Computers are becoming an essential part of school lessons.

Discuss the advantages and disadvantages and give your own opinion.

Question 1 simply asks us to discuss the advantages and disadvantages. It does not ask for our opinion or say which side is better or worse, so we should not include this information in our answer.

This requires a simple structure in which the student will look at the advantages in one paragraph and the disadvantages in the other.

Question 2 is different because we have to say if the advantages are stronger than the disadvantages. Notice I didn’t say ‘if there are more advantages than disadvantages’. The question is not asking you to talk about numbers, but comment on the overall weight of the advantages or disadvantages.  For example, there are a huge number of advantages to travelling by private jet, but there is one huge disadvantage (the cost) that stops most people from flying that way and therefore the disadvantages outweigh the advantages.

In this example we will have to decide which side (advantages or disadvantages) is stronger and this will affect our structure. If you choose advantages then you will have to say why these are much stronger than the disadvantages and why the disadvantages don’t hold much weight. You would also have to make this clear in your thesis statement.

Question 3 is different again because it is more like an opinion essay and a discussion essay at the same time. Your structure will reflect this by having a paragraph for advantages and disadvantages, but also having a clear position on the statement.

Structure for Essay 1


Sentence 1- Paraphrase question

Sentence 2- Outline sentence

Supporting Paragraph 1 (Advantages)

Sentence 3- Topic sentence (Advantage 1)

Sentence 4- Explain how this is an advantage

Sentence 5- Example

Supporting Paragraph 2 (Disadvantages)

Sentence 6- Topic sentence (Disadvantage 1)

Sentence 7- Explain how this is a disadvantage

Sentence 8- Example


Sentence 9- Summary of main points

Structure for Essay 2


Sentence 1- Paraphrase question

Sentence 2- Thesis statement (state which one outweighs the other)

Sentence 3- Outline sentence

Main Body Paragraph 1 (Stronger Side)

Sentence 4- Topic Sentence

Sentence 5- Explain why it is strong

Sentence 6- Example

Sentence 7- Topic Sentence

Sentence 8- Explain why it is strong

Sentence 9- Example

Main Body Paragraph 2 (Weaker Side)

Sentence 10- Topic Sentence

Sentence 11- Explain why it is not strong

Sentence 12- Example


Sentence 13- Summary of main points and restate position.

Structure for Essay 3


Sentence 1- Paraphrase question

Sentence 2- Thesis statement (your opinion)

Sentence 3- Outline sentence

Main Body Paragraph 1 (Advantages)

Sentence 4- Topic Sentence

Sentence 5- Explain

Sentence 6- Example

Main Body Paragraph 2 (Disadvantages)

Sentence 7- Topic Sentence

Sentence 8- Explain

Sentence 9- Example

Main Body Paragraph 3 (Opinion)

Sentence 10- Explain opinion

Sentence 11- Explain or give example


Sentence 12 – Summary of main points

Question 1 Sample Answer

In some countries young people are encouraged to work or travel for a year between finishing high school and starting university studies.

Discuss the advantages and disadvantages for young people who decided to do this.

Before embarking on college many young people are advised that a year working or travelling may be a good option. This essay will suggest that saving money is the biggest advantage of this and a reduced motivation to study is the primary disadvantage.

Third level education is very expensive and lots of students decide to work for 12 months and save up money before they begin their studies. This allows them to pay for their living costs, tuition fees and accommodation and focus on their studies, rather than struggle financially or have to get a part time job on top of their academic work. The Times recently reported that the average student at a UK university requires over $12,000 per annum just to survive and many drop out because they cannot afford to stay.

Despite these advantages, many students often get used to working or travelling and don’t want to return to a life of study after a year off. This short term view can cause some to bypass university altogether and go straight into a job that is beneath their capabilities or may not offer the same prospects their future career might have done. For instance, a recent survey by the British Government found that 26% of students who take a gap-year never enter tertiary education.

In conclusion, taking a break from studies can be advantageous if it allows people to gather up savings, however, they should also be careful that it does not lead to disillusionment with education altogether.

(252 words)

Question 2 Sample Answer

Some experts believe that it is better for children to begin learning a foreign language at primary schools rather than secondary school.

Do the advantages of this outweigh the disadvantages?

Some authorities think that it is more favorable for pupils to begin studying languages at primary school instead of secondary school. This essay will argue that the advantages of this outweigh the drawbacks. The essay will first demonstrate that the earlier someone learns an additional language the more likely they are to master it and that it brings added cognitive benefits, followed by an analysis of how the primary disadvantage, namely confusion with their native tongue, is not valid.

The main reason to start kids off with foreign languages early is that this increases the likelihood they will achieve fluency in adulthood. That is to say that they will have far more years to perfect their skills and it will seem perfectly normal to speak bilingually. For example, in countries such as Holland and Norway where English is taught from a very young age, more than 95% of adults speak it at an advanced level. Learning a second language also helps to improve overall cognitive abilities. In other words it benefits the overall development of a child’s brain. A recent survey by Cambridge University found that children who studied a new language before the age of 5 were significantly more likely to score higher in Mathematics and Science.

Those opposed to this say that it causes the child to become confused between their mother tongue and the other language. However, there is actually no evidence to support this view and children from bilingual families do just as well in both languages. My own son was brought up speaking both Vietnamese and English and outperforms most of his classmates in both.

On balance, the fact that early foreign language learning leads to higher fluency and improved brain function clearly outweighs the flawed argument that it impairs uptake of native languages.

(299 words)

Question 3 Sample Answer

Computers are becoming an essential part of education.

Discuss the advantages and disadvantages and give your own opinion.

Information technology is becoming a ubiquitous part of learning. This essay will show that this is a welcome development and can enhance educational practice. It will first suggest that the instant availability of huge amounts of information is the primary advantage, followed by a discussion of how it can sometimes lead to plagiarism.

The main benefit computers bring to learners is easy access to vast amounts resources. Learners were once limited to the books they had and the knowledge of their teacher, now they can learn about anything they choose at the touch of a button. Google is a prime example, because it allows people to easily search for whatever they are looking for quickly and accurately.

One possible drawback is that using the internet to complete academic work can sometimes lead to pupils copying articles from the internet. As a result, students do not have to think about their tasks and learn very little. The Sunday Times recently reported that 72% of college graduates in the UK admitted to copying and pasting Wikipedia articles at least once.

Overall, it is a very positive development because most students will take advantage of the power of the information superhighway to enhance their studies, rather than using it to cheat. For example, in 2005 Cambridge University found that students who regularly used a computer were 26% more likely to get a first-class degree than those who did not.

In conclusion, the web has provided a gateway to knowledge unlike anything seen before and although it can sometimes lead to a few taking the easy route and plagiarising, it is a very positive step in the evolution of education.

(278 words)

Advantages and Disadvantages Essay Next Steps

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